fordyce design
fordyceDesign is driven to create great consumer experience. We provide services in creative/art direction, user-interface design, graphic design, and brand strategy. We've created web sites for big, established brands, forged concept-to-fruition mobile apps, designed logos for major companies and small personal businesses, developed brands for cutting-edge internet start-ups, and delivered micro-sites for media companies. Pretty much any aspect of the product lifecycle that involves end-users, we'll take a crack. It's all about understanding the medium, the usability, and the user's goals.
"...fordyceDESIGN gave our web site a professional look that impressed investors and helped us to secure our 2nd round of venture capital financing."
Dane Boysen, Ph.D
Co-Founder, Superprotonic, Inc.
services
creative direction / art direction
user-interface design, web / mobile
logo & identity design
brand development
product strategy / user experience
css / flash / interactive design
print / graphic design
photography / retouching
start-up / corporate / e-commerce
select client list
boku, inc.
caltech
whittmanhart (dna studio)
mtv / nickelodeon
walt disney company
kelloggs
amgen, inc.
superprotonic
tuvox, inc.
contact
fordycedesign
san francisco, ca
415-323-3839
gfordyce (at) gmail (dot) com
pasadena rugby website redesign
date: july 2011
role: creative director, designer (wordpress:
jess hamilton)
client: pasadena rugby football club
info: website redesign for one of southern california's best rugby programs, 501(c)3 pasadena rfc
link: pasadenarugby.com
boku stationery redesign
date: may 2011
role: creative director, designer
client: boku, inc.
info: stationery redesign to match earlier business card redesign for mobile payments start-up
kindle edition cover for 'serving monster'
date: may 2011
role: designer
client: jervey tervalon
info: amazon kindle edition book cover for award-winning author jervey tervalon's new novel
drs media business cards
date: march 2011
role: creative director, designer
client: drs media
info: stationery design for silicon valley strategic marketing & media relations firm
drs media logo redesign
date: february 2011
role: creative director, designer
client: drs media
info: logo redesign for silicon valley strategic marketing & media relations firm
face.com t-shirt and hoodie design
date: october 2010
role: creative director, designer
client: face.com
info: fun, brand-extending concept for face.com t-shirt and hoodie promotional wear
face.com business cards
date: october 2010
role: creative director, designer
client: face.com
info: new business card design using die-cuts to add interactivity and humor
face.com stickers
date: october 2010
role: creative director, designer
client: face.com
info: collectible sticker concept extending on original face.com logo - many "disguises" communicate a lighter side of facial-recognition software
boku "bokuza" t-shirt
date: september 2010
role: creative director, designer
employer: boku, inc.
info: internal-only t-shirt design for entire boku staff - "rising sun" built from boku brand mark
boku business card redesign
date: august 2010
role: creative director, designer
employer: boku, inc.
info: new business card look for boku executives traveling to asia
boku 1-tap™ mobile app
date: july 2010
role: creative director, designer
employer: boku, inc.
info: near frictionless app design for boku's mobile payments on android platform
boku android app launch t-shirt
date: july 2010
role: creative director, designer
employer: boku, inc.
info: marking the boku android app launch, concept displaying how the boku brand is flowing into the android marketplace
paymo app for android
date: june 2010
role: creative director, designer
employer: boku, inc.
info: application design and landing page concept for new paymo (boku's payment service) 1-tap™ mobile app on android
aoa redesign
date: march 2010
role: creative director, designer (ia: stephanie arnold)
client: apartment owners association of california
info: strategic, architectural, visual and ui overhaul for aoa corporate web site
paymo logo redesign
date: january 2010
role: creative director, designer
employer: boku, inc.
info: logo re-design and complete branding overhaul for paymo, the mobile payments platform for boku, inc.
palm pre yellowpages.com app
date: september 2009
role: creative director (art director/designer: kaoru nishiyama wood)
employer: at&t interactive
info: creative direction for yellowpages.com app on palm pre mobile touch device
quotation: "The app still serves the basic function on finding nearby businesses, but does so with exceeding ease and grace.... YPmobile is a fantastic way to find nearby businesses with simple and intuitive controls and options.... Yeah, YPmobile is that good...." — Derek Kessler, pre|central.net
yellowpages.com redesign
date: august 2009
role: creative director, lead designer (art director/designer: kaoru nishiyama wood)
employer: at&t interactive
info: redesign and new product vision for atti's flagship brand, yellowpages.com, including home page, events vertical, and company product page. clean, simple video player interface for third party deployment and inclusion on yp.com redesign
buzz.com logo design
date: august 2009
role: creative director, designer
employer: at&t interactive
info: logo design and branding investigation for atti's new concept for an existing web property
more atti mobile products
date: july 2009
role: creative director (designers: cathy hung, sean tatalovich, lynn chang, & kaoru nishiyama wood)
employer: at&t interactive
info: wap implementation for ypmobile and experimental native app for iphone
live yp website concept
date: june 2009
role: creative director, designer
employer: at&t interactive
info: concept for proposed redesign of atti's ether.com product
yp.com logo design
date: june 2009
role: creative director, designer
employer: at&t interactive
info: logo design for rebranding of yellowpages.com to yp.com, targeting a new demographic and focusing on an updated business model
v2 yellowpages.com native iphone app
date: may 2009
role: creative director, designer
employer: at&t interactive
info: updated user interface, graphics, and functionality for second version of yellowpages.com native iphone app
caltech yess program
date: january 2009
role: art director, designer
client: caltech
info: graphical and ui redesign for caltech young engineering and science scholars website
att interactive pre-design
date: november 2008
role: creative director, designer
employer: at&t interactive
info: design for new at&t division, att interactive, corporate site and related mobile ad network site
buzz.com pre-launch website concept
date: october 2008
role: creative director, designer
employer: at&t interactive
info: concept for introduction to the atti's buzz.com product prior to alpha launch
yellowpages.com native iphone app concept deck
date: may 2008
role: creative director, designer
employer: yellowpages.com
info: pitched to apple senior management, concept deck for native application created prior to the openeing of the app store and iphone v2.0
j2me app for yellowpages.com
date: april 2008
role: design director, designer
employer: yellowpages.com
info: yellowpages.com mobile for j2me application platform for pda and mobile devices
ve6 maps dashboard
date: january 2008
role: design director, designer
employer: yellowpages.com
info: dashboard user interface for new microsoft virtual earth 6 web-based mapping application
quotation: "The look and feel of the navigation controls is super cool.... I sent the URL to several people internally here at Microsoft and the comments were overwhelmingly positive - definitely a site we will showcase moving forward." — Ken Miller, Sales Manager, North America, Microsoft Corporation
alvin and the chipmunks micro site
date: november 2007
role: art director, designer
client: convergence media group
info: micro site promoting the release of new alvin and the chipmunks feature film
shrek the third micro site
date: october 2007
role: art director, designer
client: convergence media group
info: micro site promoting shrek the third dvd release - ui/graphic design and flash-based game
iphone web app on apple.com
date: october 2007
role: design director, designer (in collaboration w/ chris szadkowski)
employer: yellowpages.com
info: iphone web app featured on apple.com - Most Popular Search Tools
yellowpages.com iphone web app
date: august/september 2007
role: design director, designer (in collaboration w/ chris szadkowski)
employer: yellowpages.com
info: iphone web app featuring search, results, more info, directions, map functionality
yellowpages.com blackberry icon
date: august 2007
role: design director, lead designer
employer: yellowpages.com
info: yellowpages.com icon for blackberry main interface screen
beowulf micro site
date: august 2007
role: art director, designer
client: convergence media group
info: micro-site for beowulf movie release - flash effects and countdown ticker
orosi valley coffee logos / labels
date: may 2007
role: art director, designer
client: orosi valley estates coffee company
info: series of labels for boutique line of coffee roasts
jonas bros mashup
date: may 2007
role: art director, designer
client: convergence media group / mtv & nickelodeon
info: flash-based music and video mashup for jonas brothers
kelloggs flash promotion
date: april 2007
role: design implementation
client: whittmanhart / kelloggs
info: expanding flash banners with mouseover actionscript to highlight speaker and load video
collactive logo design
date: march 2007
role: art director, designer
client: collactive, inc.
info: logo redesign and branding initiative for internet start-up company
link: collactive.com
saunders logo redesign
date: january 2007
role: art director, designer
client: saunders corporation
info: logo redesign plus stationery, stickers, and liner card
superprotonic website
date: december 2006
role: art director, designer
client: superprotonic, inc.
info: website redesign and extended branding for revolutionary fuel-cell company
link: superprotonic.com
disney fairies flash feature
date: november 2006
role: lead designer
employer: the walt disney company / disneyshopping.com
info: flash feature promoting release of disney fairies feature film
disney holiday gift shop logotypes
date: november 2006
role: designer
employer: the walt disney company / disneyshopping.com
info: logo comps for the annual disney holiday gift shop promotional marketing initiative
disney halloween boootique flash feature
date: october 2006
role: lead designer
employer: the walt disney company / disneyshopping.com
info: landingpage feature for halloween theme products - flash implementation with animated buttons and mouse trailer
johnny repeat graphic novel title
date: september 2006
role: art director, designer
client: citizen press
info: title treatment for graphic novel johnny repeat, part 1 of 3
disney skin-it gadgets feature
date: july 2006
role: lead designer
employer: the walt disney company / disneyshopping.com
info: synergistic marketing landingpage for electronics protective skins
citizen press website
date: may 2006
role: art director, designer
client: citizen press
info: website design and blog for emerging comic book publishing company
link: citizenpress.net
sweet bakery logo
date: april 2006
role: art director, designer
client: sweet bakery
info: logo and labels for bakery / confectionary / cupcakery
leifrin holdings logo
date: march 2006
role: designer
client: leifrin holdings
info: logo design and stationery for irish financial company
novelist rachel harper website
date: february 2006
role: art director, designer
client: rachel m. harper
info: promotional / informational website for release of author's premier novel
link: rachelmharper.com
citizen press logo & branding
date: july 2005
role: art director, designer
client: citizen press
info: logo design, stationery, postcards, and t-shirt designs for emerging comic book publishing company
trackbone website
date: june 2005
role: designer
client: trackbone
info: website design for site monitoring software start-up
ascent logo
date: april 2005
role: designer
client: ascent
info: logo design for financial advisory firm
bonded services website flash elements
date: january 2005
role: lead designer
client: bonded services
info: flash website elements for world's leader in media management
bloomin' quick logo
date: august 2004
role: designer
client: bloomin' quick
info: logo design for quick-stop flower shop
mcsins site intro
date: july 2003
role: lead designer
client: millennium corporate solutions
info: flash intro for risk management and insurance services company
singleton-price logo
date: june 2003
role: designer
client: singleton-price
info: logo design and book jacket design for internet-based print-on-demand company
anderson business technology website
date: may 2003
role: lead designer
client: anderson business technology
info: website design for brick & mortar business machine sales and service company
link: andersonbt.com
category web logo
date: january 2003
role: designer
client: category web
info: logo design for website-monitoring software company
entheos website
date: december 2002
role: lead designer
client: the entheos company
info: website design for philanthropy / telecom services company
tuvox website
date: november 2002
role: lead designer
client: tuvox, inc.
info: website redesign and stationery for silicon valley speech automation start-up
fordycedesign logo, v1
date: september 2002
role: designer
client: fordycedesign
info: self-promotional logo design for boutique web & graphic design company
clearingpoint network logo
date: february 2002
role: designer
client: clearingpoint network
info: logo design for open-source software company
xylosystems logo
date: july 2001
role: designer
client: xylosystems, llc
info: logo design and stationery for web development company
xao inc. logo
date: may 2001
role: designer
client: xao inc.
info: logo design and stationery open-source e-commerce web services company
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